• Packaging

• Point of sale materials

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William Grant are independent family owned distillers with a wide portfolio of spirit brands operating in 180 worldwide markets. Hendrick’s Gin is one of their core brands in the UK, now with five limited releases from their ‘cabinet of curiosities’.

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Our job was to support the launch the Hendrick’s Gin range in John Lewis with a crossover into an accompanying range of unique fragrances, something that had never been attempted before. Shoppers were able to discover the fragrances and the gin range that they were made from in store installations that delivered an unmistakably Hendrick’s shopping experience. This was run in the busy pre-Christmas trading period, allowing gift boxes to drive Hendrick’s Gin sales.